OUR MISSION

Close-up of red lips with leopard print pattern and a sparkle effect on the upper lip.

to banish the negative self-talk holding women back, one thought at a time.

We put impossible expectations on ourselves.

Our bodies. Our careers. Our relationships. The kind of moms we think we should be.

And somewhere along the way, the way we talk to ourselves got brutal.

BANISH exists to interrupt that.

A black and white skull and crossbones symbol.

It may seem silly. An app where you type a thought and watch it disappear?

But I needed it.

I wanted something for the moments when my brain was being an asshole that didn’t require a journal, a meditation, or a complete mindset overhaul.

Sometimes I just want to say “we’re not doing this today” and move on.

So I built BANISH.

A young woman with long brown hair and blue eyes resting her chin on her hand while lying on a bed in a cozy room.

Lauren Melzer

Founder & CEO